A deleted scene from Jodorowsky’s “Holy Mountain” shows us an altar with a cross made of televisions, at its base, a couple seem to worship it. That was an idea we saw developed a little more in Neil Gaiman’s great novel “American Gods”, where media was turned into a new God due the colossal number of new devotees, and the sacrifices in ”her” name:
“The TV’s the altar. I’m what people are sacrificing to.’
‘What do they sacrifice?’ asked Shadow.
‘Their time, mostly,’ said Lucy. ‘Sometimes each other.”
Nowadays the TV-cross is a technologically outdated but that doesn’t mean that looses its charm. On the contrary, it gains a special classical charisma, just like Jesus Christ in the old wooden cross; We don’t believe a Phone-Cross has the same impact.
For us the media is the ultimate seductress, advertising our most futile dreams and exploiting our weaknesses. We will pray for a new SUV or for the new iPhone and we will kill for it.